How Much Does The General Car Insurance Cost?

Last Updated on February 5, 2026

The General is best known for selling non-standard auto insurance—often to drivers who need basic coverage quickly or who have trouble qualifying with standard insurers. Because it targets higher-risk situations (like recent tickets, accidents, lapses, or required filings), The General’s quotes are often higher than “average” market rates, especially for state-minimum liability policies.

That said, cost is always driver-specific. Your price with The General depends on your state, ZIP code, driving record, vehicle, and how much coverage you buy—so the smartest way to evaluate affordability is to compare quotes using the same limits and deductibles.

Below is what to know about The General, what coverages it offers, why pricing can run higher, and how to reduce your premium when you need coverage.

  1. Pricing Is Risk-Based: The General often serves non-standard drivers, so quotes can run higher than standard-market insurers for low-risk drivers.
  2. Minimum Coverage Isn’t the Same as “Protected”: State-minimum liability keeps you legal, but it may not cover your own vehicle or provide enough protection in a serious crash.
  3. Coverage Availability Varies by State: Liability is the foundation, but optional coverages and add-ons depend on your state rules and your eligibility.
  4. Saving Money Requires Verification: Confirm discounts, review limits and deductibles, and compare quotes using identical coverage to identify the best value.

About The General

The General has a long history in the auto insurance market and is widely recognized for focusing on non-standard drivers—meaning drivers who may be considered higher risk under typical underwriting guidelines.

The brand is commonly associated with high-risk auto insurance, including situations where you’ve had recent violations, accidents, gaps in coverage, or you need specialty paperwork to meet state requirements.

Coverage availability and policy features vary by state. Some drivers can buy only the essentials to drive legally, while others may be eligible to add broader protections depending on the vehicle and underwriting guidelines.

How Much Does The General Car Insurance Cost?

There isn’t one “average” price that applies to everyone. The General sets rates based on risk and location, so two drivers can receive very different quotes even in the same city. In general, The General is often priced higher than standard-market insurers for low-risk drivers—but it may be more accessible for drivers who have limited options.

The General can be a practical option if you’ve been declined elsewhere, if you’ve had trouble keeping continuous coverage, or if you need an SR-22 form and want an insurer that can handle the filing process.

SituationHow The General Typically FitsWhat To Consider
You need state-minimum liability quicklyOften offers straightforward minimum-limit options (state rules apply)Minimum limits may not cover serious injuries or your own vehicle—review limits carefully.
You’re a non-standard / higher-risk driverMay be more willing to insure drivers other companies price out or declineHigher risk usually means higher premiums until your record improves.
You’re a low-risk driver with strong insurance historyMay be less competitive than standard-market insurersIt’s worth comparing multiple carriers if you have a clean record and stable coverage history.

The General Charges Higher Rates for Higher Risk

Auto insurance pricing is built around expected claim risk. When an insurer takes on drivers with a greater likelihood of filing claims—or with higher potential claim severity—it typically charges more to offset that risk.

That’s why drivers with recent violations, at-fault accidents, or coverage lapses often pay more than drivers with a clean driving record. Over time, consistent safe driving and stable insurance history can improve your rating profile and open up cheaper options.

Car Insurance Coverages Available Through The General

The General is widely associated with minimum coverage auto insurance, but available coverages can vary by state and by driver. Some policyholders purchase only what’s required to drive legally, while others add physical damage coverage or other protections when eligible.

Coverage TypeWhat It Typically CoversWhen It Matters Most
Liability CoverageHelps pay for injuries and property damage you cause to others, including bodily injury liability and property damage liability.Required in nearly every state and essential for protecting your finances after a serious crash.
State-Required CoveragesDepending on the state, this can include uninsured/underinsured motorist, personal injury protection, or medical payments coverage.Important for meeting legal requirements and limiting out-of-pocket medical costs after an accident (rules vary by state).
“Full Coverage” OptionsOften means adding collision coverage and comprehensive coverage on top of liability. Learn more about buying full coverage auto insurance.Commonly required by lenders/lessors and helpful if you can’t afford to replace your vehicle after a loss.
Non-Owner CoverageNon-owner car insurance can provide liability protection if you drive but don’t own a vehicle (availability varies by state).Helpful for drivers who borrow or rent cars often, or who need to maintain continuous liability coverage.

Depending on your state, you may also see optional add-ons and special protections (availability varies). For examples of common extras and what they do, see additional coverage options and add-ons.

Factors That Impact the Price of Car Insurance with The General

Your quote may be higher or lower than what another driver pays. The General (like most insurers) prices policies using a combination of personal rating factors, location-based risk, and coverage selection.

Pricing FactorWhy It Changes Your RateWhat You Can Do
Driving HistoryViolations, accidents, and serious offenses increase expected claim risk.Understand how driving history affects insurance rates, and avoid new incidents when possible.
ZIP Code and Garaging LocationRates reflect local crash frequency, theft risk, weather losses, and repair costs.Even small moves can change price—see why ZIP codes affect auto insurance rates.
Coverage Limits and DeductiblesHigher liability limits and lower deductibles usually increase premiums; minimum limits can be cheaper but riskier.Choose limits that protect your income/assets and deductibles you can actually afford after a claim.
Age and Other Rating FactorsNewer drivers tend to cost more to insure; other factors can vary based on state rules.Add experienced drivers correctly, avoid unnecessary “high-risk” vehicle choices, and re-shop over time.
Credit-Based Insurance ScoreWhere allowed, insurers may use credit-based insurance scoring as one pricing input.See how credit affects car insurance rates and ask what rules apply in your state.
State Insurance LawsMinimum coverage requirements and mandatory benefits vary by state, which affects the base price of “legal minimum” policies.Review your state’s required coverages carefully—some states mandate special protections like glass coverage.

The General Car Insurance Discounts

The General may offer fewer discounts than some standard-market insurers, but savings can still be available depending on your state and eligibility. For the most common options, see The General car insurance discounts.

Discount TypeCommon ExamplesHow to Maximize It
Policy and PaymentPaid-in-full, prior insuranceAsk whether paying in full avoids installment fees and whether proof of prior coverage is needed.
Household and VehiclesMulti-car, homeownersConfirm all eligible vehicles are listed and your household details are accurate.
Student and EducationGood grades/academic achievement, defensive driving (where eligible)Ask what documentation is required and whether the course must be state-approved.
Safety Features and RestraintsAirbags, seatbelts, passive restraintsMake sure the vehicle’s trim and safety equipment are accurately captured on the quote.
MilitaryMilitary-related savings (where offered)Verify eligibility rules and whether the discount applies to your state.

Final Word – The General Insurance Cost

The General can be a workable option for drivers who need minimum coverage, have non-standard underwriting needs, or require specialty filings. Because it often serves higher-risk drivers, pricing may be higher than what low-risk drivers see with standard insurers.

To keep costs as low as possible, compare quotes with the same coverages, verify every eligible discount, and avoid carrying only the bare minimum limits if you have assets or income to protect. For the fastest next step, use The General customer service contact number to confirm availability, coverages, and discounts in your state.

FAQs on The General Car Insurance Cost