Does Dairyland Have Good Car Insurance?

Last Updated on January 6, 2026

Dairyland® is a nonstandard auto insurer that’s often a solid option for drivers who are having trouble getting affordable coverage elsewhere (for example, after tickets, accidents, or an insurance lapse). But it’s not necessarily the best fit for everyone—especially if you have a clean record and qualify for preferred pricing with a major carrier.

Below is an updated, no-fluff look at what Dairyland offers, who it’s best for, how its discounts work, and what to know about claims and customer service before you buy.

Our Rating of Dairyland Auto Insurance

Dairyland focuses on nonstandard drivers and can offer affordable coverage in some situations, though it’s not usually the cheapest option for standard-risk shoppers.

3.2

out of 5

★★★☆☆

Based on pricing, coverage options, claims experience, and ease of service.

Nonstandard Specialist SR-22 Available Low Down Payments

Summary

Bottom line: Dairyland can be a cost-effective choice for drivers with tickets, lapses, or SR-22 needs, but drivers with clean records often find better prices with standard insurers.

Dairyland is a long-standing insurer that primarily serves nonstandard auto insurance customers, including drivers with violations, limited history, or prior coverage gaps, and policies are typically sold through independent agents with some online servicing tools. While it’s often competitive for higher-risk drivers due to flexible underwriting and payment options, its rates and discounts are usually less appealing for low-risk drivers who qualify for mainstream carriers.

Best for

  • Drivers with tickets, accidents, or lapses in coverage
  • People who need SR-22 filing (where required)
  • Shoppers looking for lower upfront payments

Not ideal for

  • Drivers with clean records seeking the lowest possible rates
  • People who want a wide range of discounts
  • Shoppers who expect a fully digital, app-first experience

Dairyland car insurance: quick verdict

  • Best for: Drivers with violations, lapses, or other “nonstandard” rating factors who still want legitimate coverage and a straightforward way to get insured.
  • Not always best for: Drivers with clean records who qualify for preferred-tier pricing (you may find lower rates with larger insurers).
  • Big strengths: Solid coverage lineup (including non-owner policies), SR-22/FR-44 experience, multiple discounts, and modern tools like online claims and a mobile app.
  • Main tradeoffs: Pricing can be higher in some markets, and customer experience can vary by state/underwriting company.

Who should consider Dairyland?

Dairyland tends to shine in “nonstandard” situations—when your profile doesn’t fit the preferred bucket at the biggest insurers. If you’re trying to move from high-risk to standard car insurance, a company like Dairyland can be a practical stepping stone: you stay insured, protect your record from new lapses, and shop again after your driving history improves.

  • Drivers with a recent ticket or accident
  • Drivers with a lapse in coverage (even a short one)
  • Drivers who need SR-22 or FR-44 filings
  • Drivers who don’t own a car but still need liability coverage (non-owner)

What coverages does Dairyland offer?

Dairyland offers the standard building blocks you’d expect, plus a few options that are especially useful for higher-risk drivers. Coverages and add-ons can vary by state.

  • Liability coverage (bodily injury and property damage)
  • Collision and comprehensive
  • Uninsured/underinsured motorist coverage
  • PIP or MedPay (where available)
  • Rental reimbursement and roadside assistance (where available)
  • Non-owner policies (helpful if you borrow cars or rent frequently): learn how it works in our non-owner car insurance guide.

If you need proof-of-insurance filings, Dairyland also works with drivers who need SR-22 insurance (and similar forms like FR-44). Just remember: the filing requirement comes from the state—the insurance company’s job is to submit it correctly and keep it active while your policy stays in force.

Dairyland discounts and ways to save

Dairyland advertises a solid discount lineup for a nonstandard carrier. Common examples include multi-car, advanced quote, defensive driving, transfer, anti-theft, homeowner, and payment frequency/autopay discounts (availability varies by state). You can view their current discount list here: Dairyland car insurance discounts.

It’s also worth comparing these opportunities to other common car insurance discounts you might qualify for (good driver, low mileage, bundling, paperless, and more), depending on your insurer and state.

Claims and customer experience

Dairyland now supports online claim reporting, and it also offers a mobile app that can help you manage your policy, view ID cards, make payments, and submit or check a claim. To start a claim, you can use their official claims center: Dairyland claims center, or call their claims line at 800-334-0090.

As with most insurers, the day-to-day experience can depend on your state, your policy type, and how your claim is handled—so it’s smart to read recent customer feedback and compare quotes before you commit.

Financial strength and stability

Dairyland is a brand of the Sentry Insurance Group. Sentry has an A+ (Superior) financial strength rating from AM Best (one of the major insurance rating firms). You can read Sentry’s statement here: Sentry’s AM Best rating announcement.

If you’re comparing carriers, it’s always smart to check whether an insurer is financially stable—especially if you’re buying higher limits or full coverage.

How to get a Dairyland quote

You can usually get a quote online, through an independent agent, or by phone. To keep your quote accurate (and to make comparing insurers easier), have the following ready:

  • Your driver’s license info (and any other drivers in the household)
  • Vehicle details (VIN, mileage, usage, garaging address)
  • Prior insurance details (current carrier, limits, and any lapse information)
  • Your desired coverage limits and deductible levels

Your driving record is one of the biggest inputs in pricing, so if you’re trying to reduce your premium long-term, start with the basics: keep a clean driving history, avoid lapses, and re-shop as older incidents age off.

FAQs on Dairyland Car Insurance

Final word: Is Dairyland “good” car insurance?

Dairyland can be a good car insurance company for the right driver—especially if you need nonstandard underwriting, help with SR-22/FR-44 filings, or a non-owner policy. The best way to know if it’s a fit is to compare apples-to-apples quotes (same limits, same deductibles, same drivers) with at least a few competitors.

If you need Dairyland’s contact details for billing, claims, or help finding an agent, start here: Dairyland customer service contact info.

TypeContact Info
Customer Service (24/7)800-334-0090
Claims (24/7)Phone: 800-334-0090
Online claims center: https://www.dairylandinsurance.com/claims
Get a Quote (Auto)888-344-4357
Get a Quote (Motorcycle)866-324-7952
Online Quotehttps://www.dairylandinsurance.com
Contact Formhttps://www.dairylandinsurance.com/contact
Corporate Address1800 North Point Drive
Stevens Point, WI 54481
General Help Email (site/terms questions)Help@DairylandInsurance.com
Report Suspected FraudPhone: 877-736-8798
Email: siutipline@sentry.com