How Do You Contact Dairyland Customer Service?

Last Updated on November 19, 2023

Dairyland is a Wisconsin-based insurance company founded in 1916. Originally known as the Hardware Dealers Mutual Fire Insurance Company of Wisconsin, Dairyland has grown to become one of the largest mutual insurance companies in the United States.

Dairyland has been a subsidiary of Sentry, another Wisconsin insurance company, since 1966. Sentry was founded all the way back in 1904 and employs 4,500 people across the country – with half of those employees based at the company’s headquarters in Stevens Point, Wisconsin.

In addition to Dairyland, other brands in the Sentry family include Peak Property and Casualty and Viking Insurance Company, among others.

Today, Dairyland offers auto, motorcycle, and off-road vehicle insurance to customers across the Midwest.

You can contact Dairyland’s customer service via the following:

Does Dairyland Have 24/7 Customer Service?

Dairyland offers 24/7 claims service and 24/7 general customer service. Certain departments, including quote handling, have more limited hours.

Generally, you can contact Dairyland 24 hours a day, 7 days a week for roadside assistance, making a claim, adjusting your policy, and talking to a customer service agent.

However, if you want to get a quote from a Dairyland salesperson, then you’ll need to call from 6am to 9pm CT Monday to Friday or from 7am to 6pm CT on Saturday.

What Are Dairyland’s Customer Service Hours?

Dairyland’s customer service hours are generally 24/7 for most departments, although some have more limited hours:

Monday to Friday from 6am to 9pm CT and Saturday 7am to 6pm CT for auto insurance quotes and motorcycle insurance quotes (or 24/7 online at

How Do You Contact Dairyland?

You can contact Dairyland by phone, online form, email, and other methods.

Here’s how to contact Dairyland for different services:

Does Dairyland’s Customer Service Have Good Reviews?

Typically, we use J.D. Power to judge each company’s customer service in an unbiased way. J.D. Power ranks policyholders across the United States who have recently made a claim, then assigns each company a score based on its customer service and claims handling.

Dairyland and its parent company Sentry, however, were not large enough to appear on any state or subregion rankings in the 2023 survey (J.D. Power typically analyzes the top 5 or 15 insurers for a state or subregion). Because Dairyland has a smaller, more regional presence, it doesn’t appear on J.D. Power rankings.

However, plenty of third parties have left strong reviews for Dairyland’s customer service. NerdWallet has given the company an average score of 3.5 stars out of 5, for example, while MarketWatch awarded the company a 7.9 out of 10 rating.

Review aggregator websites also tend to have strong reviews for Dairyland. The company has a 3.8 star rating on ConsumerAffairs, for example, and a 3.8 star rating on Clearsurance.

On the Better Business Bureau website, Dairyland has a rating of A+ along with an average customer score of 1.02 stars out of 5 with 40+ reviews. That may not sound impressive. However, many other large and small insurers have similarly bad BBB customer review scores: most customers don’t review their insurance company until they’ve had a problem with a claim.

How Do You File a Claim?

You can file a claim 24/7 with Dairyland by phone at 800-334-0090.

You can also review your claim status or lookup a claim online at

Or, you can review claim payments at

How Do You Get Roadside Assistance?

Dairyland offers two tiers of roadside assistance, including Basic (covers up to $75 for each incident) and Expanded (Covers up to $100 for each incident). It typically costs only a few extra dollars per month to add either roadside assistance plan to your policy.

You can contact Dairyland’s roadside assistance hotline by calling the toll-free number on your Dairyland ID card.

After contacting that number, the representative will gather your information, contact a local service provider, and dispatch that provider to your location.

Dairyland’s roadside assistance covers a standard range of roadside emergencies, including towing, flat tire changes, vehicle jumpstarts, winching, and more.

How Do You Get a Quote?

Youi can get a quote through Dairyland by phone on weekdays from 6am to 9pm CT and on Saturday from 7am to 6pm CT.

For a motorcycle quote, call 833-768-7746.

For an auto insurance quote, call 888-617-1353.

You can also request a quote online through Just enter your name and contact information into the online form to get started. Online quote requests are available 24/7.

James Shaffer
James Shaffer James Shaffer is a writer for and a well-seasoned auto insurance industry veteran. He has a deep knowledge of insurance rules and regulations and is passionate about helping drivers save money on auto insurance. He is responsible for researching and writing about anything auto insurance-related. He holds a bachelor's degree from Bentley University and his work has been quoted by NBC News, CNN, and The Washington Post.
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