Is Ameriprise Good for Auto Insurance?

Last Updated on January 6, 2026

“Ameriprise auto insurance” is still a common search — but the product most people mean today isn’t sold under the Ameriprise name anymore.

Ameriprise sold its Auto & Home insurance business to American Family in 2019. It was later rebranded as American Family CONNECT, and as of late 2025, many Costco-related materials now use the American Family Insurance name instead of CONNECT. In other words: if you’re buying “Ameriprise” car insurance today, you’re typically getting an American Family-backed policy (often through the Costco member program).

So, is Ameriprise good for auto insurance? Generally, yes — especially if you’re a Costco member who can qualify for member pricing and Executive perks. But it’s not available everywhere, and it won’t always beat every competitor on price, so it still pays to compare quotes.

What Happened to Ameriprise Auto Insurance?

Ameriprise Financial still exists as a financial services company, but its auto and home insurance business was sold to American Family Insurance in 2019. That means the “Ameriprise Auto & Home” insurance brand you may remember (including the long-running Costco association) is now part of the American Family family of companies.

If you’ve had an Ameriprise-branded policy for years, you may see a different company name on your renewal documents and online account. Coverage terms don’t automatically change just because the brand name on your paperwork changes — but it’s still smart to review your declarations page every renewal so you know exactly what’s included.

Is Ameriprise the Same as Costco Car Insurance?

In practice, yes — most people who say “Costco car insurance” are talking about the same insurance program that used to be closely associated with Ameriprise Auto & Home and later branded as CONNECT.

Costco itself doesn’t underwrite your policy or pay claims. Instead, the Costco program connects members to policies backed by American Family affiliated underwriting companies. Your price, discounts, and even which underwriting company issues the policy can vary by state, driver profile, and coverage choices.

Key takeaway: If you like the Costco member perks, you’re shopping an American Family-backed product — even if you started your search with “Ameriprise.”

Is Ameriprise Good for Auto Insurance?

Most drivers consider the former Ameriprise/Costco program a strong “value” option: competitive rates (often, but not always), a respectable list of coverages, and extra perks that can be genuinely useful. Whether it’s “good” for you depends on three big things:

• Availability: the program isn’t offered in every state
• Pricing for your profile: some insurers price better for certain age groups, driving records, vehicles, or ZIP codes
• Which perks you’ll actually use: add-ons like new-car protection, gap coverage, and roadside assistance matter more to some drivers than others

Financial Strength and Company Ratings

When you buy a policy tied to the old Ameriprise/Costco program, what matters most is the financial backing behind it. American Family is a large, established insurance group and is commonly described as financially stable by major rating organizations.

If you want a quick refresher on what insurer financial strength ratings mean (and how to interpret them), see our guide to A.M. Best ratings.

It’s also worth noting that “A+ with the BBB” is not the same thing as financial strength — but it can give you another data point about how a company responds to customer complaints and how it interacts with the BBB accreditation process.

Customer Experience and Claims Support

For most drivers, the real test of any insurer is how it handles claims: responsiveness, clarity, and whether you feel supported during a stressful situation.

Even with a solid insurer, claim timelines can vary widely depending on repair delays, adjuster workload, accident complexity, and whether there are injuries. If you’re dealing with delays, this explainer on why claims can take so long breaks down the most common reasons.

Ameriprise Coverage Options and Standout Features

The former Ameriprise/Costco program generally offers the core coverages you’d expect from a major carrier, plus some add-ons that can make a real difference depending on your vehicle and budget.

Standard Auto Insurance Coverages

Most policies include (or offer): liability coverage, collision, comprehensive, uninsured/underinsured motorist coverage, plus medical coverage options (like MedPay or PIP) depending on your state.

You can also typically add umbrella coverage, which can increase your liability protection above your auto policy limits (especially useful if you have significant assets to protect or simply want extra peace of mind).

Optional Add-Ons and Perks to Know About

New Car Replacement: If you’re buying or leasing a newer vehicle, new car replacement insurance can be a high-value add-on. Instead of only paying the depreciated value after a total loss, this coverage can help you replace your vehicle with a new one (eligibility rules vary).

Windshield Repair Benefits: Many drivers hear “free windshield replacement” and assume a full replacement is always free. In reality, programs often focus on repairs (like chip repair) and may waive the deductible only when the glass can be repaired rather than replaced. Here’s what to know about free windshield replacement and when it does (and doesn’t) apply.

Stolen Key Expense Coverage: Some policies include (or offer) coverage that helps pay to replace locks and keys if your keys are stolen. Since modern key fobs can be expensive, it’s worth understanding how key claims work and when auto insurance will help. Start here: will auto insurance pay for lost keys?

Rental Reimbursement: If your vehicle is in the shop after a covered claim, rental reimbursement coverage can help pay for a temporary replacement vehicle — one of the most common “I wish I had that” add-ons.

Roadside and Towing Coverage: Roadside assistance can help with lockouts, jump starts, flats, and basic breakdown problems. If you’re comparing roadside options, see our guide to emergency roadside assistance coverage and how towing coverage usually works under an auto policy.

Gap Coverage: If you’re financing or leasing, gap insurance can be crucial — especially in the first few years when depreciation is steep. Here are some reputable places to shop for it: the top companies to buy gap insurance from.

Deductible Strategy: If you’re trying to lower premiums, raising your deductible can help — but you should only do it if you could comfortably pay that deductible after a loss. This guide on how to avoid paying your car insurance deductible explains the scenarios where you might not have to pay (and why it’s not guaranteed).

Ameriprise Discounts and Ways to Save

If you’re shopping through the Costco channel, member pricing can be a meaningful advantage. Beyond that, the program usually offers a range of familiar auto insurance discounts.

To maximize savings, it helps to know which discounts stack and which ones don’t. Here’s a full breakdown of the best auto insurance discounts and how they typically apply.

Common Discounts You May Qualify For

Safe driving discounts: Many insurers reward clean records, low mileage, and safe habits. (These tips also help you avoid tickets and claims.) See our safe driving tips to keep your risk — and often your premium — lower over time.

Garaging discounts: If your vehicle is stored in a secure garage at night, you may be eligible for lower rates. Details here: is car insurance cheaper when you park in a garage?

Multi-vehicle discounts: Insuring more than one car on the same policy can reduce your overall premium. Learn how multi-car discounts work and when they’re worth it.

Accident forgiveness: Some policies offer accident forgiveness if you meet eligibility requirements (and if your state allows it). Here’s what it does and doesn’t do: what is accident forgiveness?

Student discounts: Teen and young adult drivers are expensive to insure, but good grades and the right policy setup can help. Start with cheap car insurance for high school students and our guide to the cheapest auto insurance companies for college students.

Student away at school: If a student is living away from home and not driving regularly, you may be able to reduce cost while keeping coverage in place. See: the best way to get car insurance if you have a car at college.

Bundling discounts: Pairing auto with homeowners or renters can unlock solid savings. Here’s how to do it the smart way: bundle auto and homeowners insurance and how a renters + car bundle discount typically works.

Pricing: Is Ameriprise Cheap?

Sometimes — but not always. Many Costco members do find competitive rates, especially when stacking member pricing with other discounts. But no insurer is consistently the cheapest for every driver in every ZIP code, and rates can change significantly at renewal based on local claim trends, repair costs, and your personal rating factors.

If your main goal is to pay the least possible, compare quotes against other carriers on our list of the cheapest auto insurance companies. If you want a balance of coverage, price, and service, start with our roundup of the best auto insurance companies in America.

Pros and Cons of Ameriprise Auto Insurance

Pros

• Often competitive pricing for Costco members (especially when stacking discounts)
• Useful add-ons like new car replacement, rental reimbursement, roadside/towing, and gap coverage options
• American Family-backed financial strength and established claims infrastructure

Cons

• Not available in every state (and benefits/discounts vary by state)
• “Perks” may be less valuable if you don’t drive much, have an older car, or don’t need add-ons
• Like most insurers, rates can still rise at renewal — even with a clean record

What If Ameriprise Won’t Renew My Policy?

Nonrenewals happen across the industry for reasons that can include underwriting changes, claim history, moving to a new state, or other eligibility issues. If you’re worried about a nonrenewal (or you’ve already received one), read this guide on whether car insurance can deny coverage or renewal and what your options usually are.

How to Get a Quote and Buy a Policy

If you want the former Ameriprise/Costco program pricing, have your Costco membership number ready and compare quotes carefully (same limits, same deductibles, same driver/vehicle info) so you’re comparing apples to apples.

• Step 1: Gather your driver info, VINs, current policy declarations page, and desired coverage limits.
• Step 2: Request a quote through the Costco auto & home insurance page or by phone (if you prefer a guided quote).
• Step 3: Confirm which discounts are applied (Costco member, bundling, safe driver, multi-vehicle, etc.).
• Step 4: If you switch, set your effective date correctly so you don’t create a coverage gap.

One important note: always be truthful on your application. Incorrect answers about your driving record, garaging address, mileage, or household drivers can lead to higher premiums later — or worse, policy problems when you need to file a claim. Here’s what can happen if you lie about your driving history.

FAQs on Ameriprise Auto Insurance (Costco & American Family)

Final Word on Ameriprise’s Car Insurance

Yes — for many drivers, “Ameriprise” (now typically an American Family-backed policy, often via the Costco program) is a good auto insurance option. It’s especially attractive for Costco members who value a balance of price, coverage flexibility, and useful add-ons.

That said, availability and pricing vary by state and driver profile. If you want the best deal, compare it to at least two or three other insurers before you switch — and make sure you’re matching the same limits and deductibles.

Need to contact the insurer? For general service and claims support, American Family’s main contact line is 1-800-692-6326. If you’re shopping through Costco and want to request a quote by phone, the Costco insurance page often lists a dedicated quote line.