Is Farmers Union Good for Auto Insurance?

Last Updated on May 3, 2023

Farmers Union Insurance is a Colorado-based property and casualty insurance company founded in 1945.

The company is well-known in Colorado, the Midwest, and nearby states. As of 2020, Farmers Union is available in nine midwestern and Rocky Mountain states.

Overall, Farmers Union is a well-rated insurance company that offers a range of insurance products, including homeowners insurance, car insurance, renters insurance, and farm insurance.

Is Farmers Union a good insurance company? Should you buy insurance with Farmers Union? Find out everything you need to know about Farmers Union today in our review.

Key Takeaways:

  • Farmers Union is a Colorado-based insurance company that offers car, home, renters, farm, and telecom insurance in nine midwestern and Rocky Mountain states.
  • Farmers Union is part of National General Holdings Corp., a large and financially stable insurance holding company.
  • Farmers Union emphasizes personalized service, rural values, and community building, and has 400 local agents serving clients across its coverage areas.
  • Farmers Union offers various discounts and benefits to its customers, such as safe driving discounts, accident forgiveness, new car replacement, and roadside assistance.
  • Insurance Panda rates Farmers Union 3.4/5

What Is Farmers Union?

Founded in 1945, the company provides homeowners insurance, renters insurance, farm insurance, and car insurance to customers in Colorado and eight other nearby states.

Farmers Union is part of National General Holdings Corp., a specialty personal lines insurance holding company that provides various insurance products through its subsidiaries.

Farmers Union offers all the same car insurance products as other companies, including liability insurance, comprehensive coverage, uninsured motorist coverage, and similar plans.

Farmers Union also offers a range of discounts, allowing customers to save hundreds or even thousands of dollars on car insurance every year. Like other insurers, Farmers Union provides discounts for customer loyalty, good credit, and other bonuses. The company also offers roadside assistance, new car replacement, accident forgiveness, and other services.

Today, Farmers Union has 400 local agents serving clients in nine Rocky Mountain and midwestern states. The company is also America’s leading writer of rural telecommunication coverage.

Farmers Union Insurance Products

Farmers Union currently sells five types of insurance to customers in 9 states. The company’s insurance products include all of the following:

  • Auto insurance
  • Homeowners insurance
  • Renters insurance
  • Farm insurance
  • Telecom insurance

What Makes Farmers Union Different?

You have hundreds of car insurance options across the United States. What makes Farmers Union different? Here’s how the company describes itself:

“We are known for our fairness, rural values, personalized service, long-standing relationships, and Working Together To Build Stronger Communities.”

The last phrase is capitalized because Farmers Union has trademarked it – that’s how committed Farmers Union is to building stronger communities across the United States.

Farmers Union was formed during World War II with the goal of promoting the interests of family farmers. The company was originally known as the National Farmers Union. That organization created a life insurance company called the National Farmers Union Security Association and a property insurance company called the National Farmers Union Automobile and Casualty Company.

Farmers Union sold its life insurance subsidiary and now focuses specifically on property and casualty coverage.

Another thing that makes Farmers Union unique is its emphasis on customer service. You interact with Farmers Union via your local agent. You can find a local agent by entering your ZIP code into the online form at You cannot request a car insurance quote online: you must enter information into that form and then wait for a Farmers Union agent to contact you. Alternatively, you can call Farmers Union yourself at 1-888-455-1011.

Overall, Farmers Union offers similar insurance products to its larger competitors. However, the company emphasizes a community-based approach to insurance, focusing on its nine coverage areas in the Rocky Mountains and the Midwest.

How Does Farmers Union Car Insurance Work?

Farmers Union auto insurance works similarly to any other car insurance. The company sells car insurance that matches or exceeds minimum coverage in your state, allowing you to drive legally on the road.

Some drivers buy minimum liability insurance coverage with Farmers Union, while others buy collision and comprehensive coverage and other optional coverage items.

And, like other insurers, Farmers Union offers custom auto insurance quotes. Each plan is tailored to each customer’s unique profile. You can mix and match coverages, bundle multiple policies together, and take advantage of discounts.

Car insurance products and services available through Farmers Union include:

  • Liability coverage
  • Collision coverage
  • Comprehensive coverage
  • Uninsured and underinsured driver coverage
  • Medical payments and personal injury protection (PIP) coverage

Farmers Union Car Insurance Discounts

Farmers Union offers a range of car insurance discounts to customers, including all of the following:

Paid in Full Discounts: Pay your premiums in full in a single payment, then save money. Most policyholders break premiums into monthly payments, but Farmers Union lets you pay your policy in full every 6 or 12 months to get a small discount.

Safe Driving Discounts: If you have 3 to 7 years of safe driving history with no claims, accidents, tickets, or at-fault incidents, then you could qualify for the Farmers Union safe driving discount, which allows you to save 20% to 40% on premiums.

Teen Drivers: Farmers Union has a special program just for teen drivers. Teen drivers who insure a vehicle with Farmers Union could save money compared to other providers.

Accident Forgiveness: After four years of being a Farmers Union member, the company will reward you by waiving one accident.

Multi-Vehicle Discounts: Are you insuring multiple vehicles with Farmers Union? Do you have multiple vehicles registered at a single address? Farmers Union’s multi-vehicle discount is available to clients who insure two or more vehicles.

Fleet Discounts: Do you have a fleet of vehicles? Business owners or individuals with a fleet of vehicles (five or more vehicles) can save even more money with Farmers Union.

Package and Bundling Discounts: By bundling auto, home, farm, and business insurance policies together with Farmers Union, you can save money on all policies.

Good Student Discount: Farmers Union provides good student discounts to unmarried drivers under age 25 who are full-time students and maintain a specific grade average.

Farmers Union Ratings & Reviews

Farmers Union is a member of the National General Insurance Group. Farmers Union has a financial strength rating of A- (Excellent) from A.M. Best and an A+ rating from the Better Business Bureau (although it is not BBB accredited).

Farmers Union is a subsidiary of National General Holdings Corporation, a multi-billion dollar, publicly-traded holdings company (NASDAQ: NGHC). Although Farmers Union is a smaller insurance provider, the company is backed by its multi-billion-dollar parent company.

Farmers Union is not large enough to appear on J.D. Power’s nationwide rankings. Typically, J.D. Power ranks the largest insurance companies in America based on claims satisfaction and customer service.

However, Farmers Union pros and cons from other reviewers include:


  • Personalized service with network of local agents
  • Discounts for safe driving, bundling, and more
  • Roadside assistance available
  • More coverage than competing providers, including unique add-ons like new car replacement and accident forgiveness


  • Rates may be higher than some larger competitors
  • Only available in 9 states

Our Rating of Farmers Union Auto Insurance

Farmers Union Insurance is a property and casualty insurance company that offers homeowners, renters, car, farm, and telecom insurance to customers in nine midwestern and Rocky Mountain states. Founded in 1945, the company emphasizes community-based insurance and customer service and provides discounts for loyalty, good credit, and other bonuses. Farmers Union also offers a range of discounts to help customers save on car insurance. The company is well-rated and is part of National General Holdings Corp., a specialty personal lines insurance holding company.

Financial Strength
Customer Satisfaction
Coverage Options


Farmers Union Insurance has a long history and high ratings from AM Best and BBB but lacks customer feedback and an online presence. The carrier provides personal and business coverage in nine states and allows 24/7 phone claims reporting. Some policyholders report that premiums with Farmers Union are too high. Before deciding, we suggest comparing Farmers Union Insurance with other options through an independent insurance agent.


Final Word – Farmers Union Review

Overall, Farmers Union is a smaller insurance company available in 9 states across the Rocky Mountains and Midwest. Although Farmers Union is a small company, it’s a subsidiary of National General Holdings Corp, a multibillion-dollar holding company. That means customers get the customer service of a personalized agent – with the financial backing of a larger corporation.

To request a quote through Farmers Union, you must contact a Farmers Union agent (or request a call online through the official website).

Farmers Union Company Info
Address5619 DTC Parkway, Suite 300
Greenwood VIllage, CO 80111
Customer Service Phone Number800-347-1961
Quote Phone Number888-455-1011
Website URL
James Shaffer
James Shaffer James Shaffer is a writer for and a well-seasoned auto insurance industry veteran. He has a deep knowledge of insurance rules and regulations and is passionate about helping drivers save money on auto insurance. He is responsible for researching and writing about anything auto insurance-related. He holds a bachelor's degree from Bentley University and his work has been quoted by NBC News, CNN, and The Washington Post.
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