About Insurance Panda
Insurance Panda helps drivers compare auto insurance options and understand coverage without the confusing jargon. Our long-time motto—“Insurance Was Never So Black And White”—reflects what we aim to deliver: clear information, straightforward comparisons, and a simpler way to shop.
In a nutshell: We’re a comparison and education platform. You can explore quotes and learn about coverage, then decide whether to continue with a provider to finalize a policy.
What Is Insurance Panda?
Insurance Panda is an online platform designed to make car insurance shopping easier. We help you compare options, understand coverage, and find providers that match your needs. Availability varies by state and driver profile, and the provider you choose ultimately determines your final quote and policy terms.
As Seen In
What We Do (And What We Don’t)
| What We Do | What We Don’t Do |
|---|---|
| Help you compare auto insurance options and learn about coverage | We’re not an insurance company and we don’t underwrite policies |
| Provide educational content to explain common insurance questions | We don’t provide individualized legal or financial advice |
| Connect you with third-party providers for quotes (where available) | We don’t bind coverage or make coverage decisions for you |
How Insurance Panda Works
Our quote flow is designed to be quick and straightforward:
- Enter your ZIP code.
- Answer a few questions about your vehicle and driving needs.
- Review available quote options and decide whether to continue with a provider.
Depending on the provider and your situation, you may be directed to a third-party website or contacted to complete the quote process.
Insurance made “Black & White”
Our History
Insurance Panda was founded in 2012 in New York City by insurance technology veterans James Shaffer and Steffen Heringhaus. The goal was simple: make car insurance shopping faster, clearer, and easier to understand.
Since then, we’ve continued improving the site based on reader feedback, research, and changing insurance rules—so drivers can make more confident decisions.
How We Make Money
Insurance Panda is free to use. We may earn compensation from advertising and marketing partners when you click a link, request a quote, or take other actions on our site. Compensation may influence which offers appear and where they’re displayed, but it does not set your insurance rates—your provider does.
For more details, read our Advertiser Disclosure.
Privacy and Data
We take privacy seriously. When you request a quote, information may be shared with third-party providers to return quotes or follow up. We generally don’t ask for sensitive details like Social Security numbers or payment information just to start comparing options.
For specifics about what we collect and how it’s used, see our Privacy Policy.
Our Editorial Standards
We aim to publish clear, accurate, and consumer-focused auto insurance content. Articles are written and maintained by experienced contributors, and we update content as insurance rules, products, and common questions change.
| Standard | What It Means for Readers |
|---|---|
| Clarity | Plain-English explanations, fewer buzzwords, and clear definitions |
| Accuracy | We strive to verify key details and correct errors promptly |
| Updates | We refresh content when rules, pricing dynamics, or insurer practices change |
To learn more about our research methods, fact-checking process, and how we maintain independence from advertisers, read our full Editorial Guidelines and Standards.
Connect With Us
We love hearing from readers. If you have a question, want to share feedback, or need help finding the right resource, reach out anytime.
- Contact Us – Send us a message directly through our contact page.
- Press Inquiries – Visit our Press Room for media and partnership information.
- Careers – View open roles and learn how to apply.
- Follow us on Facebook, X, Instagram, YouTube, and LinkedIn for updates and helpful insurance tips.
- Enjoying our service? Review us on Trustpilot
* Editorial Note: Our content is for general educational purposes and shouldn’t replace advice from a licensed insurance agent, attorney, or financial professional for your specific situation.