Is Secura Good for Auto Insurance?
Last Updated on October 16, 2026
SECURA does not sell car insurance any more. It announced on October 20, 2023 that it was leaving the personal lines market, stopped taking new home and auto customers on November 1, 2023, and said it would finish non-renewing the existing book by December 31, 2025. That date has passed, so there is nothing here to buy and no SECURA auto policy still in force.
SECURA itself continues. It is still a strong regional insurer for business, farm, and specialty coverage, which is the whole of what it writes now.
This review explains what SECURA is known for and what its auto coverage included, which is worth reading if you are looking at an old policy or working out where your coverage went.
SECURA at a Glance
Summary
Bottom line: not an option for a driver. SECURA finished leaving personal lines on December 31, 2025, so it writes no car insurance and has no auto policyholders left.
SECURA Insurance Companies is a Wisconsin-based property and casualty insurer with a strong Midwest presence that primarily sells through independent agents and is best known for commercial, farm, and specialty coverage. While SECURA wrote personal auto, the policies followed standard structures with coverages like liability, collision, comprehensive, and optional add-ons such as roadside assistance and accident forgiveness. New policies stopped on November 1, 2023, and the last ones ended by December 31, 2025. The company reports an A (Excellent) financial strength rating from A.M. Best and an A+ rating on its Better Business Bureau profile, though third-party ratings and complaint information can change over time.
Best for
- Anyone looking at an old SECURA auto policy, or working out where their coverage went
- Businesses and farms in SECURA’s Midwest footprint that work with an independent agent
- Households that had SECURA’s bundled home-and-auto style packages and want to see what they included
Not ideal for
- Shoppers trying to start a brand-new personal auto policy today
- People who want a fully online, direct-to-consumer purchase experience
- Anyone who needs personal auto or home coverage now, in any state
About SECURA
SECURA Insurance Companies is a property and casualty insurer headquartered in Neenah, Wisconsin (Village of Fox Crossing). Founded in 1900, the company works primarily through a network of independent agents and has built a strong Midwest presence.
Historically, SECURA offered personal lines (including home and auto) in multiple states, along with commercial and farm coverage. SECURA has since left the personal lines market altogether; if you are shopping for car insurance, an independent agent in your state can tell you who is still writing it. SECURA’s own announcement is here: here.
SECURA operates in multiple states, including Wisconsin, Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Pennsylvania, and others as underwriting and distribution evolve. Availability can change by line of business.
| SECURA Insurance Contact Info | |
|---|---|
| Address | 1500 Mutual Way Neenah, WI 54956 |
| Phone Number | 800-558-3405 |
| Hours of Operation | Monday – Friday 8:00 a.m. – 4:30 p.m. Central Time |
| Website URL | https://www.secura.net/ |
SECURA Insurance Products and Services
SECURA is best known for commercial and farm-related coverage, plus specialty programs. Personal lines (home and auto) were part of SECURA’s offering for decades, but the company completed its exit from that market at the end of 2025. What remains is commercial, farm and specialty business.
| Category | What SECURA Typically Offers | Good Fit For |
|---|---|---|
| Business and Nonprofit | Property and liability packages, workers’ comp, risk management, cyber options, and specialized programs (varies by industry and state) | Small to mid-sized organizations that prefer an independent-agent relationship |
| Farm and Agribusiness | Property and liability coverage for farms and ag operations, plus risk management services and specialty endorsements (availability varies) | Farms, ag operations, and rural businesses needing tailored coverage |
| Specialty Programs | Special events, recreation, and other niche coverages depending on state and underwriting | Organizations with specific event or specialty risks |
| Personal Lines (Home and Auto) | Historically included home, renters, auto, roadside-type services, identity theft options, and personal umbrella insurance | No longer written. New business stopped November 1, 2023 and the book was fully non-renewed by December 31, 2025 |
Quick tip: if you are reading this because of a SECURA non-renewal notice, every SECURA auto policy ended by December 31, 2025, so make sure replacement coverage is in place. Avoiding a lapse protects your rates and keeps you compliant with state insurance requirements.
How Does SECURA Auto Insurance Work?
SECURA auto policies followed standard structures, the same ones you will meet at whichever carrier you move to: minimum coverage to meet the legal requirement, or full coverage with comprehensive and collision for broader protection.
Common Coverages and Add-Ons
| Coverage or Feature | What It Helps Pay For | Why It Matters |
|---|---|---|
| Liability Coverage | Injuries and property damage you cause to others | Required in most states; higher limits can better protect assets |
| Collision Coverage | Repairs to your vehicle after a collision, subject to your deductible | Commonly required by lenders/lessors when the vehicle is financed |
| Comprehensive Coverage | Non-collision losses like theft, vandalism, hail, and animal strikes | Protects against many losses that can be expensive and unpredictable |
| Roadside Assistance | Towing, jump-starts, lockouts, fuel delivery, and similar services | Convenient for older vehicles or long-distance drivers; check limits and towing radius |
| Accident Forgiveness | May reduce or prevent a surcharge after a qualifying at-fault accident | Rules vary; ask what counts as “forgiven” and whether it’s earned or purchased |
| Umbrella Coverage | Extra liability protection above your auto/home limits | Useful for higher exposure households; requires certain underlying limits |
What Has Historically Made SECURA Auto Insurance Stand Out?
SECURA marketed several named features in its personal lines programs. Those policies have all ended, so the table is mainly useful for reading an old policy.
| Feature | How It Works | What to Confirm |
|---|---|---|
| Travel Rescuer | Helps reimburse certain out-of-town emergency expenses when you’re away from home, similar to the scenarios discussed in emergency travel expense coverage. | Distance requirement, eligible expenses, and whether it’s included or optional |
| Roadside Rescuer | SECURA’s branded roadside assistance plan (towing and roadside services). | Service limits, towing distance, and whether it applies to all listed vehicles |
| Pet Protector | May help with veterinary costs or replacement if a pet is injured in a covered loss, similar to how pet coverage is handled on some policies. | Covered events, benefit limits, and whether it applies to auto-only or bundled policies |
| MILE-STONE Home and Auto | A bundled approach intended to simplify coverage and claims, similar to getting a multi-policy discount. | Whether one-deductible features apply across coverages for a single loss event |
| MILE-STONE Gold | A higher-tier package that has historically bundled extras such as travel/roadside services, identity theft options, accident forgiveness, and glass coverage. | What was included versus optional, and which endorsements applied |
SECURA Auto Insurance Discounts
Discounts on SECURA personal auto policies depended on your state and your underwriting tier. The table below shows the ones SECURA offered.
| Discount Type | What Usually Qualifies | Related Reading |
|---|---|---|
| Valued Policyholder | Longer continuous tenure with the insurer | Ask how tenure is calculated and whether it transfers between policy types |
| Financial Stability | In states where allowed, pricing may reflect insurance credit factors; see how credit can affect car insurance rates. | Whether your state uses credit-based rating and what exceptions apply |
| Early Quoting | Requesting a quote in advance of the effective date | How many days in advance is required |
| Select Pay / EFT | Discounts for certain payment methods, including automatic payment options. | Which methods qualify and whether fees apply |
| Paid in Full | Paying the policy term upfront instead of installments, similar to deciding whether it’s better to pay in full or monthly. | Any refund rules if you cancel mid-term |
| Claim-Free / Violation-Free | Maintaining a clean driving record and avoiding claims; learn how the claims-free discount typically works. | Lookback period and whether comprehensive claims count |
| Good Student / Graduate | Eligible students who meet insurer requirements; see the good student discount and graduate discount rules. | Age limits, documentation, and whether the discount renews automatically |
| Hybrid / EV | Some insurers offer credits for certain vehicle types; see whether hybrids or EVs are cheaper to insure. | Eligible models and whether the discount stacks with other vehicle credits |
SECURA Reviews and Ratings
For financial strength, SECURA Insurance Company carries an A (Excellent) Financial Strength Rating from A.M. Best, with rating details and effective dates available directly from A.M. Best here.
For consumer-facing information, the Better Business Bureau (BBB) lists SECURA Insurance Companies with an A+ rating and publishes complaint and review details on its profile page here. Keep in mind that BBB ratings, reviews, and complaint totals can change over time.
If you want an additional, state-level view of complaint ratios, some insurance departments publish complaint statistics. For example, Michigan’s Department of Insurance and Financial Services posts insurer complaint ratio summaries by year (including SECURA) here.
Final Word on SECURA
SECURA is a long-established Wisconsin-based insurer with strong financial-strength ratings, and commercial, farm and specialty lines are the whole of its business now. For personal auto it is simply not in the market, and has not been since the end of 2025.
If you came here holding an old SECURA non-renewal letter, the advice has not changed and it is the advice I would give anyone whose carrier drops a line: shop before the policy ends, not after. A lapse costs you more at the next renewal than the premium difference you were arguing about.
FAQs on SECURA Auto Insurance
Sources
Checked October 7, 2026
